The international education industry is constantly evolving, with new trends emerging in response to consumer demand and technological advancements. So how does this influence your digital marketing strategy? Let’s look at the key trends circulating in the global education industry right now and how you can use them to enhance your marketing efforts.

Digital transformation 

Your website and digital assets are the first point of contact for most clients these days. This means schools and institutions should ensure they offer a seamless experience for prospective students. Create engaging, user-friendly features, such as interactive virtual tours and simple online enrollment processes. This kind of approach serves to modernise your outreach efforts and meet the expectations of a digitally savvy audience.

Online learning platforms

Since the Covid-19 pandemic, online learning platforms have continued to rise in popularity. The traditional boundaries of the classroom have expanded, allowing students from around the globe to access high-quality education. Therefore, use your marketing efforts to showcase your establishment’s commitment to accessible education by offering online learning options. Collaborating with EdTech companies to feature your courses or programmes is one possible strategy to effectively expand your global reach.

Social media and influencers

Social media has transcended being just a communication tool; it's a cultural cornerstone, especially among the younger demographics. Tap into this trend by regularly posting content in various formats across your business’ social media platforms, including insightful blog posts, engaging videos and eye-catching infographics. The key to attracting attention is value and authenticity. Videos, like student tours or client testimonials, as well as content from collaborations with relatable influencers, can serve to build trust in your establishment.

Adopting these trends requires a balance of strategic planning and creative execution—something that can be a challenge for busy schools and agencies. So why not take advantage of third-party platforms like Schools & Agents to help your business stay ahead of the competition? Get in touch with us today to find out what we can do for you!

Written by Stephanie Clark